ZDNet UK reports today that "The number of pages accessed via WAP-enabled mobiles and PDAs this year has doubled since 2003 to 22.5 million impressions. And there are now a hefty 25 million mobile Internet-enabled handsets in the UK alone."
Should you be considering this rapidly developing market as part of your internet strategy? Well considering that figures released by the Mobile Data Association (MDA) show that use of the most popular mobile data services, including SMS, MMS and WAP, have all doubled over the past year and it expects WAP traffic to reach eight billion impressions by the end of 2004, it is perhaps a good time to be considering the types of data that you provide and how you can create a resource for WAP users.
For instance if you are currently using e-mail to notify customers of new products and special offers you may be noticing a reduction in the effectiveness of these campaigns due to the increasing quantity of unsolicited e-mails and the increasing use of spam filtering software.
Using SMS messages to notify your clients of new products and linking to WAP pages with more details allows you to reach your prospective customers wherever they may be, and allows them to learn more about you products and services whenever they wish. |
